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About Annie


Color, comfort, and approachable elegance—these are the hallmarks of visionary designer Annie Selke. A consummate traveler and flea-market treasure hunter, Annie gathers inspiration wherever she goes and distills it into fabulous and functional products for the home. The 2010 U.S. Small Business Administration’s Massachusetts Small Business Person of the Year, Annie, with the help of her talented staff, designs all her products from company headquarters in the Berkshires.

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Sean November 2, 2016 at 5:47 pm

Hi Annie, We love your style and have incorporated your rugs into our home in Provincetown, MA. My mom loves your totes as well. I’d like to send you pictures if you want to see how they look..in our beach house.

Annie_Selke November 4, 2016 at 3:45 pm

Hi Sean! That sounds great. Please forward the photos to socialmedia@pineconehill.com
Thanks for your comment!

martha March 12, 2019 at 8:37 am

I was happy to read your article on severing ties with Houzz and others that were not aligned with your brand’s vision for excellence. Such a bold business move. There is so much out there today that it can feel very muddled. Your commitment to controlling the presentation of your brand is very refreshing.
I met you briefly in Atlanta showroom in January. I have a small brick and mortar, THEOPHILUS, in the small town of Brevard, NC and am so grateful to be able to offer your lines to our customers. Your design is genius, always offered in a simple and unassuming format! I always tell my customers, if it has Annie’s name on it, you can expect the best!. The way you mix, color, pattern and fabric is always a win, whether it’s bedding, rugs, or both. Thank you for sharing your gift
with all of us!

Helene Demmer January 19, 2020 at 1:27 pm

Any chance your custom rug could be done in 12sq ft instead of 15??

Rochelle Adams October 8, 2020 at 6:23 pm

Please do not be concerned about delayed orders. I , at 77yrs, have learned patience. I’m happy to be able to order items I love, as shopping face to face has become difficult. Thank you for your beautiful products!.

Steven DeAngelis November 3, 2016 at 2:46 pm

Hello Annie,
I am reaching out to you on behalf of a client, Cordapillar. Cordapillar is a new product that is designed to protect your cords and cables while avoiding potential injury.
We feel that Fresh American Style and Cordapillar are a great match because of an article that you wrote titled “Smart Solutions for How to Hide Electrical Cords. Cordapillar is a product designed to safely and neatly do just that.
Please contact me at Steven@vertigomediagrp to discuss any opportunities for collaboration in the near future.

Best Regards,
Steven DeAngelis

Annie_Selke November 4, 2016 at 3:46 pm

Hello, please forward this request to socialmedia@pineconehill.com

Haleh Atabeigi January 11, 2017 at 8:01 pm

Hi Annie,
I’m flattered that you put my work on your site, thank you. Many more paintings coming up, lots going on this year.
I have a second home in Hudson, it would be lovely to meet you sometime. I just happened upon your site while doing the duty of googling my own name, as one does every couple of years or so…
Haleh Atabeigi
PS. I may have submitted the “comment” twice, internet interruption.

Sandy Glading January 18, 2017 at 3:00 pm

Dear Annie,
I appreciate your line of products very much. And I feel very lucky to have found your bedding products and rugs as they make me smile with their colors and design. For all the “stuff” that is on the internet , your site suits me perfectly. Thank you for sharing your gift of design and color with your fans. For 35 years I worked in the design business and owned 4 stores but once the internet arrived it was difficult to compete. Best of luck to you and your future endeavors. Just one request- ask the stores who handle you to take on more stock and have lots of samples on hand. Fondly, Sandy Glading

Beth January 19, 2017 at 3:41 pm

Hi Sandy, Thank you so much for your kind words! So happy to hear that you enjoy our products!

Beverly Capers April 29, 2017 at 4:08 pm

Hello, dear Annie,
Your catalog, site and all the advertisements are outstanding as well as beautiful! Congratulations!
BCD seems many years away! Fondly, Beverly

Jane Edelstein May 1, 2017 at 12:39 pm

I bought the most beautiful Pine Cone Hill linen dress at (lucky for me), a consignment store. It was new… may have been in someone’s closet for a while. I so, so so love the dress, but must have another!! I don’t see linen dresses available on any of your sites. Did you stop designing clothing? If so, do you have any idea where I may still be able to shop for some? Thx. so much. (P.S. Two of my friends have told me that they are tired of seeing me in that dress… I must be wearing it more than I thought. So, to a teensy degree, does this qualify as an emergency? Thx. again.

Beth May 25, 2017 at 10:26 am

Hi Jane! So glad to hear you love the dress! We do still offer clothing in our Outlet store which you can shop online as well. Click the Outlet tab on our site to start shopping 🙂

A local friend May 8, 2017 at 3:07 pm

Dear Annie,
I absolutely loved how you incorporated the logs on your property. So aesthetically pleasing to the eye. Love IT 11

Beth May 15, 2017 at 10:47 am

Thank you so much!

Mikie Bernstein April 17, 2021 at 2:59 pm

I need a California king duvet & shams in ivory, off-white, or natural. Haven’t found what I am looking for on Annieselke.com.

Micayla May 17, 2021 at 2:20 pm

Hi Mikie! Try checking out this webpage which has all of our neutral California King duvets, and will also link you to matching shams. Hope you find something great! https://annieselke.com/Bedding/Color-Categories/White-%26-Ivory-Bedding/c/white-ivory-bedding?q=%3Asizes%3Acalifornia+king

Kathy Sims June 18, 2017 at 5:30 pm

Hi Annie!

I recently ordered 3 Diamond Navy/White 2.5×8 rugs to install as a stair runner. My husband followed the installation instructions on your site and it looks AMAZING! (And he’s not a DIY kind of guy.) The rugs are such high quality and beautiful I had him install the wrong side up so there is more navy than white in the pattern! Have pictures I would love to share. Wish I could have Dash and Albert rugs throughout my home!

Kathy Sims June 18, 2017 at 5:41 pm


I recently ordered 3 Diamond Navy and White 2.5 x 8 rugs to be installed as a stair runner. My husband followed the runner installation instructions on your website and the completed project looks AMAZING! The rugs are such high quality and beautiful! I even had him install the WRONG SIDE UP so the pattern appeared more navy than white! I couldn’t be happier with the outcome. I have pictures to share too! Love all the rugs on your site! Thank you!

Nicole L'etoile June 19, 2017 at 9:00 am

Hi Kathy! So glad to hear that your project turned out so well! Feel free to share your photos on our Facebook page!

Lisa Harvey December 13, 2017 at 3:13 pm

Hi Annie,
You and Pine Cone Hill have always been a favorite.
Is the sheepskin(?) throw pictured in your “Favorite Holiday Gifts” shot one of your products?
If not, are you willing to share the resource?
Happy Holidays!

Nicole December 13, 2017 at 3:56 pm

Hi Lisa! So glad you like our products! This is one of our products. You can take a look at it here: https://annieselke.com/Décor-%26-Pillows/Pearl-Grey-Sheepskin/p/ASH4071 Happy shopping!

Lisa Dendahl February 10, 2018 at 12:23 am

Annie! Thank you for the Q&A about Bittersweet Designs & my dear friend & boss, Laurie Lenfestey.

I have known & worked with a Laurie for over 4 years & even so, picked up on some new stories for my Bittersweet “quilt”. You are a better interviewer than me.

So excited that you are crushing on Bittersweet.

Nicole February 12, 2018 at 9:02 am

We absolutely love Laurie’s designs and her style!!

Mrs. Willadean Hirsch February 16, 2019 at 1:00 am

I have your white King size coverlet on my bed. I was unable to order 2 King size shams, so I took 3 standard shams. It works but I much prefer the look of King size for a King bed. Is there any way I can purchase the King’shams in a geometric design? The local Bed Bath and Beyond have not been able to locate them for me. If it is at all possible, please r-mail me for information. thank you

Nicole May 13, 2019 at 1:46 pm

Hi there! You can see all of our available shams and choose what would work best for your space here: https://annieselke.com/Bedding/Shams/c/decorative-shams. Happy shopping!

Karen King May 11, 2019 at 5:54 pm

Hello Annie ,

I would like to view your site to look at your merchandise but every time I try to open the email I get an error message. I started getting the emails because I was interested in what I saw in an ad, I don’t know how often the site is checked by your IT people but I hope to be able to see your product’s online soon.
Thank you.

Nicole May 13, 2019 at 1:35 pm

Hi Karen, so sorry you’re experiencing difficulty viewing the site! You should be able to view everything at annieselke.com. If you’re still having trouble, please let us know!

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L February 1, 2021 at 8:00 pm

I like the navy and white dress you are wearing at top of story. It may be from years ago. but could you please tell me the designer (you?), store, etc.? I have used J&M rugs for years but just discovered your range of products. I ;like bright colors as well as collect blue & white objects, as you sell.

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