Home Animal House Treats for Your Four-Legged Sweetie: Whole Life Pet Products

Treats for Your Four-Legged Sweetie: Whole Life Pet Products

When you’re a pet lover, there are few situations more nerve-racking than a pet-food recall. For John Gigliotti, a 15-year veteran of the retail pet business, 2007 was an especially scary year. This was when the widest pet-foods recall in history took place, after nearly 500 companion animals developed kidney failure from ingesting imported food products contaminated with the chemical compound melamine (not to be confused with melamine plastic, which is used for a variety of indoor/outdoor home products). John, who had been mulling over the idea of starting his own pet-products brand, understood the outrage over the recalls, and wanted to be part of the solution. “I saw a niche,” he remembers. “I wanted to provide products that are held to stringent safety and purity standards, that taste great but are safe and healthy.”


So John founded Whole Life Pet Products, a manufacturer of all-natural, 100% pure dog and cat treats. He created a manufacturing facility right in our backyard in the Berkshires, and started sourcing meats and fish domestically from USDA-certified, human-grade farmers. He took this “farm to friend” mission a couple steps further by listing all of his suppliers, by food product, on his website—a first for pet foods—and testing every batch of products for common bacterial contaminants, like salmonella, E. coli, and listeria. Once the lab tests come back clear, the products are packaged, and each is labeled with a code you can type in on the Whole Life website to view the complete results of testing.


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For his signature dog and cat treats, John opted for a single-ingredient approach, because he knew it would benefit pets with allergies (the most common are to wheat, corn, and soy, which make up a disproportionate amount of commercial pet foods) and provide the ultimate transparency—in an industry not exactly known for its truthfulness. “The consumer needs to know that when they buy commercial pet foods, there are virtually no standards, no inspections, no safety testing,” John explains. They’re made with a lot of cheap filler with no nutritional value, a lot of chemicals, additives, preservatives.”


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By contrast, Whole Life’s treats are crafted through a unique freeze-drying process—currently, only a handful of companies in the United States have this capability—that makes it possible to create shelf-stable treats without a single additive, chemical, or preservative. And unlike cooked treats, freeze-dried treats retain all of their nutritional value, so your pet is even getting some health benefit from snacking.


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As for the taste? We can barely crack open a package without every pet in the house or office making a beeline for us. Sure, dogs are easy, but we’ve found that even the fussiest felines become purring puddles in the presence of Whole Life treats. (Most of the photos you see here are from just a few satisfied customers who posted to the Whole Life Facebook page.)




Whole Life currently makes several types of dog and cat products: Whole Life Originals, their signature single-ingredient treats; Tail Mix treats and food toppers, made to encourage eating in finicky pets; Unbaked treats, a freeze-dried version of a biscuit packed with healthy ingredients like extra-virgin olive oil and flaxseed); and their all-new Living Treats, which are made with fresh ingredients and Greek yogurt containing live, active cultures to support healthy digestion. Whole Life products are available through the company’s website, as well as through Unleased by Petco stores and online at Wag.comPet Food Direct, and Chewy.com, among others.


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When he’s not crafting healthy treats for pets, John spends his time taking advantage of all the outdoor activities available here in the Berkshires, and hanging out with Dexter, a mixed-breed rescue dog from the Berkshire Humane Society. “He’s the official taste tester of Whole Life,” John notes with a laugh. “But he’s not very good at it, because he’ll never turn down food.”



Want to win your own set of delicious dog treats and one of our signature WOUF pet beds? Annie has teamed with Whole Life to give one lucky reader the ultimate doggy delight prize package: 3 packages of Whole Life pet treats (1 Living Treats Anti-Oxidant Blend, 1 Pure Chicken Originals, and 1 Unbaked Artisan Treats With Peanut Butter & Molasses) and a Trimaran Stripe Tangerine/White Indoor/Outdoor WOUF from Fresh American in the size of the winner’s choice—that’s a combined value of over $280! Check out the Rafflecopter entry form below for 4 easy ways to enter! Contest ends on Sunday, March 22 at 11:59 p.m. EST.  View the full details.

Congratulations to our winner, Mary from Texas!

a Rafflecopter giveaway

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sydney85 March 13, 2015 at 10:10 am

These pet treats look great. I am hesitant about too many treats for my yorkie so he does not put on weight but these treats by Whole Life look excellent. Bailey and I are keeping our fingers crossed to win.

Linda D March 13, 2015 at 4:53 pm

My doggies would love the Tail Mix Variety Mix. Our three Australian Shepherds live for treat time in the evening!!

Liz March 13, 2015 at 4:54 pm

I love the simplicity of these treats – no unpronounceable ingredients! We have 2 dogs and a cat who will likely do their best trick for this giveaway!

Kristen March 14, 2015 at 6:38 am

Woof, hope Roxi wins! She’s a Feist that was rescued & her first birthday is the 17th 🙂

Annette March 14, 2015 at 8:27 pm

My cats would love the chicken.

Janel M. March 17, 2015 at 7:49 pm

Mugga the dog would love anything, really. But certainly he and Jesse the cat could share the cod WholeLife originals.

Mary March 18, 2015 at 6:19 pm

I know my dogs would love the Tail Mix Variety Pack–Grilled Chicken, Grilled Sirloin Burgers, Roasted Chicken, Classic Meatballs, and Roasted Pork. They would be in heaven.

Glenn Gerace March 19, 2015 at 3:32 pm

“Freddy” asked me to enter this drawing for that doggone awesome Trimaran Stripe
WOUF, but I’m thinking it was really those delicious dog treats up for raffle that made him jump through hoops.

Jeffery Hayes March 21, 2015 at 1:35 pm

I must be missing something that I couldn’t find the Unbaked Artisan or Living Treats following the WholeLife website link provided, but the Chicken Originals sound just great. Lots of wholesome ingredients, none of the bad.

And getting an outdoor dog cushion couldn’t come at a better time since one of the pups was diagnosed this past fall/winter with a pretty severe case of elbow osteoarthritis. Pain meds and anti-inflams and the whole nutraceutical route have been begun, of course, but trying to get him off laying/napping on the hard ground during his preferred daylight hours spent outside and onto something that’ll survive the high desert sun/snow? The WOUF would be a god-send right about now.

Pretty neat I found your company for bedding and it has led to learning about this offer. Congratulations in advance to whoever the “lucky dog” (winner) is!

Fresh American March 23, 2015 at 11:11 am

Sorry about that, Jeff! Looks like the Unbaked Treats aren’t up on the site at the moment, but you can get them through Only Natural Pet: http://www.onlynaturalpet.com/products/whole-life-unbaked-dog-treats/151070.aspx.

We wish you (and Samantha and Dutchie and Mal!) luck in the giveaway, and continued recovery! (By the way, we’ve left our WOUFs out in the snow, and they’ve weathered it like a champ. Just scrub, hose off, and allow to dry once the nice weather finally arrives.

Marla Timmins March 21, 2015 at 8:00 pm

I would love for my furry kitties to try these treats!

Abby March 22, 2015 at 9:02 am

Lilo dog loves whole life especially tail mix meatballs!

Erin Rabatin March 22, 2015 at 12:29 pm

The Atlantic cod filet cat treats!

Michele Vannucci March 22, 2015 at 12:36 pm

Roast Beef strips for sure

Susan Rabatin March 22, 2015 at 12:40 pm

The chicken or turkey breast treats for my pug

Brandy Stringhill March 22, 2015 at 12:57 pm

My weenie dog would love the chicken treats

Samantha Hayes March 22, 2015 at 11:08 pm

Hi there:

My Jeff posted a comment the other day, but I don’t see it when checking back in to see how many have entered? So I am commenting/for him again. Kindly disregard if this results in a double comment/entry for us.

Our Dutchie would love the Chicken (and anything made with peanut butter!) while our Mal with elbow OA, “sunbathing” in the Spring sunshine on a WOUF instead of the ground.

Good luck to everyone entering this wonderful giveaway!

Fresh American March 23, 2015 at 11:08 am

No worries, Samantha! Comments are moderated, so sometimes there’s a bit of a lag before they show up. Sorry for the inconvenience, but good luck to you, Dutchie, and Mal!


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