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Flower Power

Barbara Mooney has taken the path much less traveled to creating Daisy’s, one of Alameda, California’s best-loved home accents and gift shops. Originally a ballet dancer, Barbara has poured herself into a variety of creative pursuits, from sewing prom gowns to designing pillows and catering. She founded the popular Jay’s Coffee, Teas and Treats, which offered not only specialty coffees and homemade morning buns, but also a delightful array of gifts and stationery. When a retail storefront two doors down became available, Barbara launched Daisy’s, a paean to carefree beauty and easy elegance in the home. Housed in an old brick building and set up like a house with a living room, dining room, den, bedroom, and kitchen, Daisy’s—named one of Home Accents Today’s 50 Retail Stars in 2010— has just what you need . . . and hundreds of other incredible things you’ll want as soon as you lay eyes on them. “I love what I do,” Barbara says. “I don’t have work; I play.”

I got into home design and décor because: I needed to decorate my house! Also, I owned a restaurant and sold kitschy little kitchen items, and when I sold the place, my landlord’s wife told me she’d give me a new space if I promised to open a décor store. That was seven years ago.

My store philosophy is: lived-in elegance. I have a 100-pound dog and three kids; I don’t like super fancy.

My favorite current trend is: gray and brown; it’s rich and beautiful.

My favorite item in my own home is: my great-great-great grandparents’ brass bed, which is in the master bedroom. It’s very classic and plain with that sheen of old brass to it. Looks great with velvet or linen, modern or vintage.

I can’t live without:
Good-smelling soap
A reading chair
A candle
My children

1347 Park St., Alameda, CA

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